Digital footprints

we were privileged to have Mr. Kushal Sanghvi sir. Director-Appriff Digital IT hub, Business head-Reliance entertainment and digital as a guest in one of our classes, he explained about digital footprints and how the whole digital world and all the web applications are running after them

A digital footprint is a word used to describe the traces that people leave behind online, on social media, websites, or chats, It is your online identity 

we regularly see news like some apps are doing data theft and selling to others all this is because in today's era data became the new oil,

want to sell a product??get the data of potentials customers, 

want to advertise something?? get the data of appropriate audience, 

want to sell medicines?? get the data of people who regularly buy medicines and what kind of medicines they are buying, 

want to run a travel business?? get the data of travel freaks around 

and the list goes on...

 

streaming platforms like Netflix, amazon prime will know whenever you search about any movies in your google search engine and when you open Netflix and prime they show you the customized results related to your google search, Facebook algorithms are so fast they instantly show you advertisements related to your search history in google or whatever platforms you use.

whenever you go for a trip with some of your friends you leave digital footprints everywhere starting from when you do a google search to select the trip destination to the flight or cab bookings you do, and the hotels you stay in the locations you roam around, the payment method you used be it UPI transaction, credit or debit card all this data is left behind on the internet in form of digital footprints, and next time whenever you try to plan a trip all the applications related to trip planning will show you customized search results like last time you stayed in this hotel maybe you would like to stay in these hotels this time which are similar to your last stay , this is one example how digital footprints are used

there's a regular buy and sell of users data is going on and it's a billion-dollar market 

while this helps you find customized results according to your preferences but unnecessarily sharing all the personal data with third-party applications is bad in the long run, there will be no data privacy left